An Element Of Art And Science

An Element Of Art And Science Essay Astrology provides a very debatable kind of knowledge that is generally assessed by the intelligent as a useless kind of knowledge, which only makes sense for the ignorant. At the same time astrology is usually associated with gypsies and hucksters, who are known for their deceptive and fake knowledge, as they try to deceive people for their own financial interest. On the other hand, we find people with high education attempting to study astrology and very much respect the kind of knowledge it offers them. Whether such knowledge offered through teaching astrology in universities is worth doing or to be considered an inapplicable knowledge for high education is a critical decision to make, which requires obtaining a great insight about astrology it self as an academic field in order to be able to make a correct assessment. Astrology is actually a combined form of knowledge that both combine both the element of art and of science in its essence. It contains the mathematical element as well as the artistic element o symbolism (Astrology 891). Scientists usually disregard the art side of astrology and focus on the basic mathematical part of it, as they judge it as useless and insignificant. This actually destroys the wholeness and balance within the realm itself. This may be considered a reason for misunderstanding the real value of knowledge in astrology. It is also a fact that every field is vulnerable to be used by ignorant people who devoid it totally of its meaning and value, in order to sell it as cheap as possible in a market of ignorance that unfortunately have many customers who are wiling to buy, again this helps in misunderstanding Astrology (Astrology 891); and as there is the presence of the competent and the incompetent in every field, and people usually search for the best in every profession, so why exclude Astrology (Astrology 896). Astrology requires a sophisticated kind of thinking as it combines artistic and scientific knowledge, it can therefore never be considered as insignificant knowledge. It may not be appreciated by scientists due to the artistic element provided within it, and their total dependence on reason for discovering reality since the onset of the renaissance; thus reviving such forms of knowledge actually, shows the evolution of knowledge and thinking that reflects the significance of intuitive forms of knowledge besides the pure rational ones. The astrological knowledge in itself consists of a natural balance between intuitive and rational knowledge, and disturbing this balance will only lead to the production of inconsistent forms of knowledge that seem to appear on the surface to help in the generation of misunderstandings regarding astrology. The argument of scientists against Astrology reflects the on going disagreement between scientific knowledge and intuitive forms of knowledge. Scientists never admit the truth in any intuitive understanding, and they usually regarded as invalid. They never accept the fact the mystery is part of reality and that the rational mind can never be able to reach full understanding of the universe. Astrology is a balanced kind of knowledge as it respects both forms of thinking, which in fact a respect for nature and for the human being as part of that nature. I feel that the purpose of a reading is to understand ones life challenges And potential, to provide an opportunity for self reflection and life Evaluation, as well as to confirm ones intuitive sense of what ones Life is about (Astrology 895). Human beings as well as nature are made of matter and soul that can never be detached from each other as long as life is there. How can scientists reach the truth if they are actually altering the natural balance in life by looking for material proof and ignoring the intuitive reality of nature? The soul remains a mystery that can never be explained by scientific truth, and science can not resolve the question of life and death. There fore, accepting astrology as a significant form of knowledge by a scientist is truly a question of him admitting intuition as a part of reality. READ: Gay Rights EssayFrom another side, if the issue had not been on intuition, regarding astrology, it is still a form of knowledge that surely provides the individual with some insight about life and introduces him to different kinds of thinking; it should be even credited for this reason alone, my studies in Astrology, as well as in other fields, are attempts to understand the grand design of the whole (Astrology 894). Scientists also accuse Astrological interpretive knowledge of not being exact stars incline but do not compel (A critical 882), and this fact works against scientific logic which is sharp and determinant. But actually, life in it self is never exact or straight forward and clear as mathematical knowledge entails for instance. Astrology may actually provide the best for of understanding of life and nature; it allows people to understand reality the way it is without trying to alter its nature. The whole issue of prediction and future related knowledge can never be definite or fully explainable, to discuss future probabilities is much like giving a weather report (Astrology 896). On the other hand, it should be admitted that Astrological knowledge may help in creating dependent and weak individuals, if they used it wrongly. It might lead them to spin in a cycle, which they might not be able to break. People can stress too much on the intuitive knowledge in Astrology and thus once again altering its balance of logic and intuition and thus getting again a wrong insight about life and nature, with an accompanied change in personality and attitude to life Astrology, when practiced as completely as possible, takes away from ach of us our right and duty to make our own personal decisions (A Critical 882). In the case of a scientist who puts great emphasis on logic and excludes intuition, makes him a rough and rigid person who stands weak in front of the scientifically unexplained mysteries of the world; while in the case of the ignorant who does the opposite to give too much significance to intuition and disregards reason suffers another kind of weakness that creates a dependent and shattered personality. But again we must also admit that this would be the case with any field if wrongly interpreted. All in all, I believe that Astrology is a sophisticated form of knowledge that should be respected for the special thinking abilities it provides an individual who studies it. It also reflects on the importance of providing a balance between Art and Science, and thus between logic and intuition, which is found deep within the nature of man and the universe he lives in. I would very strongly recommend all institutions of high education to teach Astrology in order to correct the misunderstanding entitled to it, and thus expose the rich and deep knowledge it provides.

Solar Energy Research Paper Example | Topics and Well Written Essays - 1250 words

Solar Energy - Research Paper Example ss of the lost radiation, the solar energy that reaches the surface of the Earth is 10,000 times the energy used by the people (Solar energy in McGraw-Hill Concise Encyclopedia of Science and Technology, 2004). The radiation which is scattered when it collides with gas molecules is termed diffuse radiation, whereas the portion that directly reaches the Earth’s surface is termed direct radiation. Clouds play an important role in the scattering of radiation and hence reduce direct radiation by 80 – 90%. Global radiation is defined as the total radiation, including the diffuse and direct radiation that reaches the Earth’s surface (Solar energy in McGraw-Hill Concise Encyclopedia of Science and Technology, 2004). Extensive research is being carried on the utilization of solar energy; and the chief aim is to develop technology and discover efficient ways to capture the low-density solar energy, and convert it to a form that would be useful. In addition, forms of energy, such as wind energy, biomass energy, hydro power and thermal energy that derive from solar energy, promise to generate clean forms of energy. At present, with the sole exception of hydropower, none of these forms of energy are being employed to any significant extent (Solar energy in McGraw-Hill Concise Encyclopedia of Science and Technology, 2004). Sources of energy that do not get exhausted and can be replenished are known as renewable sources of energy. Most of the renewable energy systems that are in use rely either directly or indirectly on solar energy. The direct sources include tapping the heat and light of the sun, whereas the indirect sources are wave power, hydroelectric power, and wind turbines (Renewable energy in Illustrated Dictionary of Science, Andromeda, 1988). With growing awareness, regarding the ill effects and the limitations of fossil fuels, which will eventually be totally consumed, there is a sustained effort to change over to a more eco – friendly economy that is

Cash Reconciliation Assignment Example | Topics and Well Written Essays - 250 words

Cash Reconciliation - Assignment Example This error will result to the bank statement having highest figure as compared to the cash account by $ 150. This error is reconciled by adding the $ 150 to cash account. The third error the bookkeeper recorded a payment of $ 250 as $ 25 from customer, but the bank noticed the error and deposited the right amount. With this error the bank statement will reflect a high balance than what the cash account reflects. This error can be reconciled by the bookkeeper adding $ 225 which is the difference of she received and what she recorded. The fourth error was committed by the bank when they were clearing a check of $ 255 but instead cleared $ 225. This error will result to the bank statement reflecting a higher balance as compared to what is being reflected on the company’s books of account. This can be reconciled by the bookkeeper adding the difference of $ 25 to the cash account. The fifth error the bookkeeper wrote a check of $ 369 but recorded $ 396. This will have an impact on the cash account since it will reflect a lower balance to that reflected by the bank statement. This error can be reconciled by adding the difference of $ 27 to the cash

International Marketing (Airbus and Boeing) Essay

International Marketing (Airbus and Boeing) - Essay Example Abstract The airline manufacturing business comprises of two massive firms, Airbus and Boeing. These two companies utilize different strategies in the marketing of their products as well as advancement of their products. This process will influence the market control of these companies in the future. These two organizations are inflecting two divergent niche markets with a twosome of flagship products. These dissimilar products deflect price competition by distinguishing product lines, which is crucial. Introduction Airbus and Boeing are amongst the two enormous companies controlling the jet airliner market place since 1990s. The Boeing organization is an American, worldwide aerospace and defence conglomerate established in 1916. Airbus is also a world’s top aircraft manufacturer. It constantly captures around half or more of all orders for all airliners. It began its operations in 1970 by a conglomerate of France’s Aerospatiale, Germany’s Deutsch and Spain’s CASA. The principal business is to invent and manufacture civil transports. Initially, the company built its original twin-engine wide body airliner-the A300. Nonetheless, at this period, Boeing enjoyed a massive market with market control of numerous airplane products. Consequently, in the infancy period, A300 was not a significant success for Airbus. However, in 1981, the initiation of the A320 made Airbus company a significant manufacturer in the civil aviation industry. This model was an enormous success since it espoused a computerized structure of flight controls. Grounding its technological headship, Airbus utilized the family conception to gratify different airline client’s needs.... It welcomed a new era of mass air transport. It also creates varied aircraft products such as the 737, 767 and 777. It is also an ammunition contractor, inventing and making attack jets and satellites (Stanley, 2007). A Summary of their Product Development Strategy In the contemporary marketplace, distinctive differences in the manner cutthroat products have become progressively rare. The functional product delineation is exactly what the contention between Airbus and Boeing. The two enterprises produce essentially different products, with regard to the diametrically differing visions of the future. Competition in commercial and armed forces aviation, space and communications structures businesses; Airbus and Boeing are the most significant and extremely technologically sophisticated organizations contending in these markets. Airbus Product Development Strategy Airbus’ business sculpt emphasizes on the dependence on operations across one hundred and sixty locations. In additio n, this includes research and improvement. It has manufacturing stations in the UK, France, Germany, the U.S. and Spain. Airbus also has auxiliaries in Japan, North America and China. It also heavily depends on an engineer-to-order scheme for harmonizing its supply chain and client demand management structures. Additionally, it depends on a high degree of procedure amalgamation in its single-aisle and wide body business jets. Airbus utilizes a conglomerate oriented strategy to product development. Its numerous operations in different nations allow this company to capture an enormous market for its products. Airbus aims at utilizing a scheme to streamline product advancement

McDonald's Corporation Essay Example | Topics and Well Written Essays - 750 words

McDonald's Corporation - Essay Example No wonder, McDonald’s Corporation every year rakes in revenues worth billions of dollars. At the foundation of this impressive international expansion and mind boggling profitability lays the unique and customized marketing strategy of McDonald’s Corporation. Over the years, McDonald’s Corporation has evolved a highly versatile and resourceful marketing strategy to promote its products. McDonald’s is a corporate concern that believes in customizing its marketing efforts and brand strategy to suit the local markets. Therefore, it resorts to an innovative mix of apt marketing planning and execution, effective brand management and evolution and strategic creativity (McDonald’s Corporation 2009). Hence, the overall marketing strategy of McDonald’s has always been an assorted blend of catchy advertising and promotional, media publicity, in-store marketing, public relations initiatives, etc (McDonald’s Corporation 2009). The primary objective behind the marketing strategy of McDonald’s is to forge a meaningful and long lasting relationship with its customers. In its expansion history, McDonald faced several unique issues that were often specific to the local arenas in which its restaurants were located. The forte of the company has been its ability to realign its marketing strategies to accommodate the local concerns and issues. For example, in 2003, McDonald had to face a unique situation in Europe and particularly the UK, when its sales figures started dwindling owing to the rising customer concerns over obesity and health problems associated with fast food consumption (Marketing Week 2005). The situation desperately required an innovative and fresh approach towards marketing. McDonald responded to this challenge by coming out with timely, integrated marketing campaigns revolving around â€Å"music, sport,

Report Essay Example | Topics and Well Written Essays - 2000 words - 2

Report - Essay Example The company is headquartered at London, United Kingdom. The telecommunication giant started its operation as Racial Telecom in the year 1983 but the British telecommunication company changed their name to Vodafone in the year 1991 (Vodafone, 2012). The company has established its presence in continents like Asia, Europe, USA, Oceania and Africa. Total employee base of the company is more than 80,000. Global subscriber base for the company is over 350 millions (Vodafone, 2010). Vodafone focuses on developing its product portfolio in periodic manner in order to meet multidimensionality of ever changing consumer demand. For example, the company has implemented new facilities such as shopping order tracking from mobile phone in order to attract attention of online shoppers. The British telecommunication company faces competition from companies like BT Mobile, One Tel, Virgin and many others. Vodafone has earned sales revenue of $71.81billion in the year 2012 and market capitalization of the company is $ 127.18 billion (Yahoo Finance, 2013). Telecommunication industry in the world is going through a transitional phases, telecom companies are slowly moving towards synchronizing internet service with telecom services altogether in order to meet customer demand. Three key trends of the industry have forced telecom companies to rethink about adopting e-business model in order to reduce the cost of providing service. Evolution of Internet Entrust (2001) has reported that, internet usage in B2C & B2B transactions will increase threefold in next 15 years, which means by 2015, e-business will contribute more than half of the global transaction. Demand for Data BBC (2011) had reported that global data demand will rise to more than 400 exabytes within 2013 and companies need to use online business model in order to store such huge databases. Social networking, web browsing and online shopping produce huge amount of data, companies need to use the online platform in order to c hannelize these data properly for generating revenue. Demand for Convenient Service In modern world, both B2B and B2C customers prefer faster and convenient transactions in order perform strategic and non-strategic functions. These customers want to be empowered with faster internet access and real time data monitoring, telecom companies need to implement e-business model in order to fulfil increased demand for convenience among mobile users. The essay will propose a holistic e-business model for Vodafone. Next part of the essay will discuss theoretical framework of the proposed e-business model. Research scholars such as Dierickx & Cool (1989), Rumelt (1986), Grant (1991) and Barney (1986) have argued that, firms need to increase their resource capability such as technological integration capability, developing tangible assets etc in order to achieve sustainable competitive advantage over competitors. Porter (1980, 1985) had stated that, companies need to use competitive advantage as a source for ensuring sustainability of business operation. It is evident from the scholarly works of various research scholars,

Waste Management Reseach Paper Research Example | Topics and Well Written Essays - 750 words

Waste Management Reseach - Research Paper Example The disposal of the petroleum should be done in a way least harmful to the human and natural environment. The price of the property will depend on the level of environmental degradation, therefore, the more the levels of contamination, the lower the price of the property and the other way round. The existing legislation in the state government where the Brownfield is located should be put into consideration, to determine the procedure the voluntary buyer will use in acquiring the property. The client will also need to know the legal issues that may arise from acquiring such a property, therefore, the services of an environmental attorney will be come in handy. The attorney will determine whether, in consideration to the current legislation the activities being conducted on the property are legal or not. This way the reputation of the client will be maintained and any legal issues arising will be anticipated. Before purchasing the property the client needs to get all the permits, lice nses and approvals by the owner of the property, on compliance with state and federal government regarding environmental regulations. The documents should also reflect the right to be in possession of hazardous materials, and the means of disposal. The client should identify the partnerships that they will engage in and what they intend to set up in the site. Some of the property buildings which may not be in such good shape, therefore the voluntary buying party will need to make a decision whether to demolish or renovate them. A review of all the environmental records will be important to determine whether the current holders comply with the set regulations or not. Since the staff and management are not straight forward with their businesses and dealings, the potential buyer will need to use public information on the property. Using the services of the environmental attorney, they should draw up an agreement, to come up with compensation mechanisms, just incase an individual or gro up sues for compensation in future. This may be due to the harm caused by the activities of the premise, before the current owner acquired possession of the property. 2) If your client assumes responsibility for clean up and wants you to head the clean up effort, what are some of your first steps? The voluntary buyer of the parcel of land, together with the buildings, has seen the potential of the property, regardless of the fact that it is contaminated. Clean up exercises when done correctly, have the potential to change the landscape of otherwise unproductive and polluted pieces of property. The benefits of conducting clean up exercises are improved human and environmental health and profit margins to the new developer. - The first step will be acquiring more information on the parcel of land for example tax records and the real owners of the land. This step will be crucial putting into consideration that the management and staff in charge of the project were not so forthcoming wi th details such as existence of petroleum products, something which is very crucial. - The next plan of action will be to sign a contract, which will state clearly the scope of work, important definitions of terms and confidentiality of the terms. This will be important when legal issues arise and one of the parties or a third party decides to go to court. The contract should state clearly how the clean up